Creating target lists has always been a time-consuming and tedious process. While these lists are essential for (account-based) marketing and sales, the task of scrolling through thousands of companies, reading their descriptions, and visiting their websites can be a nightmare.
What are target lists?
Target lists are curated lists of potential customers or accounts that fit a specific profile defined by your business. These profiles, known as Ideal Customer Profiles (ICPs), typically include criteria such as industry, company size, geographic location, and other firmographic details.
Target lists are vital for focusing marketing and sales efforts on the most promising leads, ensuring a higher likelihood of successful engagement.
Use cases for target lists
Account-Based Marketing (ABM)
Target lists are crucial for ABM strategies, where marketing efforts are tailored to specific accounts. By knowing exactly who to target, businesses can create personalized marketing campaigns that resonate more deeply with each potential customer.
Sales prospecting
Sales teams use target lists to identify and prioritize potential clients. With detailed information at their fingertips, sales representatives can approach leads with a deeper understanding of their needs and challenges, increasing the chances of closing deals.
Market research
Target lists can also be used to gather insights about potential markets. By analyzing the companies on these lists, businesses can identify trends, opportunities, and gaps in the market.
The need for automation
At Growf, we realized there had to be a better way. We already have a deep understanding of our users' companies, products, and target markets, so we thought, why not let our AI do the heavy lifting?
And we have found a better way!
We’re excited to announce that this feature is now available in Growf’s latest version.
You can now create comprehensive target lists in seconds, making your marketing and sales campaigns more efficient and effective.
How it works
1. Go to an Ideal Customer Profile
2. Check the example companies
Our AI will build a target list based on your ICP and sample companies, so double check this to make sure your target list is going to be perfect!
3. Search
Simply go to the Target accounts tab and click search. And while the suggested search is typically pretty spot-on, we've still given you the freedom to modify it yourself.
4. Select and save
5. Export to a CSV-file
And use the target list in your CRM or to target your LinkedIn Ads campaigns.
