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      How to conduct keyword research.

      Learn how to conduct keyword research and find related keywords in Growf.

      Keyword research has never been easier. Growf transforms what used to take days into an automated process that delivers high-value keywords tailored to your strategy. Here’s how it works and why it’s a game-changer for your campaigns.

      How it works

      1. Head over to Campaigns > Organic search
      2. Select your Product, Your Ideal Customer Profile (ICP) and the Buyer Persona you're targeting.
      3. You can choose to select a topic on which the keywords will be generated
      4. Select the language and country. 

        The country you choose will be designated as the primary country for keyword search volume. After setting up the campaign, you can include additional countries that share the same language to track your rankings.

      5. Automated keyword generation:

        Growf processes this information and generates a set of pinpointed keywords aligned with your audience’s needs and search behaviors. Simply click the Start the Magic button to search keywords.
        keyword gif magic
        Keyword

      Expand your keyword list

      Once you've added your first keywords, it's quite easy to expand your list.

      • Click explore related keywords.

      expand keywords

      • Click view to show related keywords.
      • Click save to save a keyword to the campaign.

      related keywords

      • Once you've saved all relevant related keywords in this search, press Esc or click the X in the top right corner to go back.
      • Repeat these steps for other keywords.

      Instant data insights:


      Alongside the curated keywords, you’ll receive:
        • Search volumes to gauge keyword popularity.
        • Competition levels to assess ranking difficulty.
        • Cost-per-click (CPC) data for PPC planning.
        • Your current rankings to understand your standing and opportunities for improvement.

       

      When you're on the keywords tab of an organic search campaign, or looking at the overview page via marketing > search keywords, you'll see 5 metrics. 

      But what do those metrics mean?

      1. Search volume: How many times a month someone types this keyword into Google.
      2. Rank: When you type this keyword into Google, when does your website pop up?
      3. Rank change: Your most recent rank compared to the previous one. Rankings are updated once a week.
      4. Competition: How difficult it is to rank for this keyword. 1% is easy, 100% is nearly impossible.
      5. CPC: This the cost-per-click for a paid search campaign (Google Ads). If you add this keyword to an SEA campaign, this is how much it will cost when someone clicks your ad.

      All KPI's are based on the selected country. If you add these keywords to a campaign that targets a different country, all these figures will be different.

      If there is no ranking available, it's either because Growf hasn't had a chance to retrieve the rankings yet, or because your website is not among the first 100 search results.