Content Creation
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      2. Marketing
      3. Content Creation

      How to write new content

      An explanation of how to create and edit new pieces of content

      1. Pick a campaign and keyword

      In Growf, content is always associated to:

      1. Product features and description, this information will be used as context and - when relevant - the call-to-action.
      2. Ideal Customer Profile and Buyer Persona, so our AI knows who to write content for.
      3. An organic search campaign and keyword, to determine the subject of the content.

      Each variable has a great influence on the generated content ideas and end product.

      • Navigate to marketing > campaigns.
      • Open an organic search campaign.
      • If you've already tagged keywords with new content needed, those will show up on the tasks tab of your campaign.
        • If this is the case, click the magic button to create new content for a keyword.

      Knowledge Base - organic search campaign - 9-png

      • Alternatively, navigate to the keywords tab of your campaign.
      • Click on the magic button.
      Create new content - 1