LinkedIn Ads
      Back to home
      1. Knowledge Base
      2. Marketing
      3. LinkedIn Ads

      Explanation of LinkedIn Ads analytics

      Everything you need to know about the campaign and ad analytics of your LinkedIn campaigns.

      1. How the campaign analytics work

      • Navigate to Marketing & Campaigns
      • Open a LinkedIn Ads campaign.
      • Go to the Overview tab of the campaign.

      1. Change between daily and weekly analytics.
      2. Pick the date range you want to analyze.
      3. Total interactions: Depending on the type of campaign, these can be LeadGen form clicks, landing page clicks, event clicks and company page clicks.
      4. Cost per interaction: Average cost of an interaction in the selected date range.
      5. Leads: The amount of filled out LeadGen forms, website conversions or event registrations. Depends on the type of campaign.
      6. Cost per lead: How much ad budget you spend on 1 lead.

      1. Spend: How much ad budget you spent on this day or week.
      2. CPC: The average cost per click (interaction) on this day or week.
      3. CPL: The average cost per lead on this day or week.
      4. Budget: The budget you set for this LinkedIn Ads campaign.
        If you notice that you never spend your complete budget, it's possible that you have  set a higher bid (budget per click or per 1000 views). If you always spend the complete budget, you could try a lower bid to improve the cost per lead.

      1. Views: How many times your audience has seen your ads.
      2. Interactions: How many times your audience interacted with your ads.
      3. Conversions: The amount of leads.

      2. How the ad analytics work

      It's also possible to analyze specific ads or compare ads in Growf.

      • Go to the Ads tab of your campaign.
      • Sort your ads on specific KPI's using the dropdown menu on the right side.

      • Select a KPI.

      1. Views: The amount of views per ad.
      2. Ad spend: How much you spent on each ad.
      3. CVR: Conversion rate -> from click to lead.
        Depends on the type of campaign, for example: What percentage of people who open a LeadGen form actually become leads?
      4. CTR: Click-through-rate -> how many people that see your ad actually click on it?
      5. Interactions: Number of interactions.
      6. Conversions: Number of conversions.
      7. CPC: Cost per click.
      8. CPL: Cost per lead.

      You can also see how a specific ad compares to your overall campaign, using the KPIs displayed on each ad.


      In this case, the ad has a:

      1. 38% higher click-through rate.
      2. 62% higher conversion rate.
      3. 5% lower cost per click.
      4. 70% lower cost per lead.